We are very excited to offer the Brazilian Keratin Straightener. Make your hair silkier, shinier, and more manageable. Get rid of frizz and never worry about humidity again."I recently had a new treatment Awilda now carries that has literally changed my life with regard to my very curly hair -- the Brazilian Keratin Treatment. I have long, curly hair. Unlike many curly locked folks, I embrace my curl. What I don't love is the frizz often associated with it. For years I have spent countless dollars on products designed to eliminate or diminish frizz, to little effect. When Awilda offered to use me as a hair model for this new treatment, I jumped at the opportunity. The thing about this treatment is that it doesn't damage your hair like the Japanese straightening chemicals can. Instead, it's like a DEEP conditioning treatment that takes half the time. Since I wanted to keep my curl, they did not use any of the formaldehyde in my treatment. You can select various percentages of straightener with this method. Here's how it works: 1. They wash your hair with special clarifying shampoo. 2. They apply a remarkably thin layer of the keratin treatment (which smells like yogurt!). 3. They blow-dry your hair with the conditioning keratin still in your hair. 4. They flat-iron your hair. 5. You look fabulous. Please take a look at the picture in my profile to see what a difference it made. Since I didn't use any of the formaldehyde, once I washed my hair my curl came back. However, it was relaxed a bit and NO FRIZZ! This was fantastic, as I was headed back to humid North Carolina for a high school reunion. This was exactly the result I wanted. My daughter is dying to have her hair straightened with this treatment. Awilda and the team at Awilda Salon are fantastic and always on the cutting edge of the newest products and treatments. They're the best!" -- Diana A
